6 Key Social Media Trends to Watch in 2020

Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance.

Trend predictions for social media marketing in 2020:

  • Influencer Marketing Will Continue to Grow
  • Shopping on Social Media
  • Stories Will Become Marketers Darlings
  • Augmented Reality (AR) Will Become Mainstream
  • Chatbots
  • Improved Customer Service
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10 Hot Consumer Trends 2019


Welcome to an automated society.

Automation refers to processes that are performed without human intervention or assistance. With digital technology, the speed and reach of automation is now increasing rapidly. It may already be common in workplaces, but what will happen when all of society is automated? Will a life made up of more automated processes still feel human? And what will our place as individuals be when everything is smarter, more exact and logical? 

As digital technology spreads throughout society, all these hopes and fears simultaneously filter through consumers’ minds.

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2018 Q4 Internet Report: Almost 4.2 billion humans are online

Key facts:

  • There are almost 4,2 billion internet users around the world in October 2018, up seven percent since this time last year.
  • Around 3,4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
  • More than 5,1 billion people now use a mobile phone, with most using a smartphone.
  • Mobile still accounts for more than half of all global web traffic.
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7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.

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