Tag: Digital Marketing

2018 Q4 Internet Report: Almost 4.2 billion humans are online

Key facts:

  • There are almost 4,2 billion internet users around the world in October 2018, up seven percent since this time last year.
  • Around 3,4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
  • More than 5,1 billion people now use a mobile phone, with most using a smartphone.
  • Mobile still accounts for more than half of all global web traffic.

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Seeing Marketing through Communications (and vice versa)

A funny thing happened on the way to digital. Marketing started looking like Communications and Communications started acting like Marketing. Now for the purists, I’m not juxtaposing the need to uphold corporate efficacy and policy nor am I diminishing the important role of customer experience and sales. Rather, I’m speaking from the perch of rethinking how opinion is formed, where advocacy can be found, how insights shape thinking, and the importance of relevance in an organization’s strategic direction.

The wall that once separated both functions no longer exists. It simply can’t in a digital world where customers and employees are in control. So, what does this new paradigm mean for professionals in each area?
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Chatbots are on the rise: 9 Examples of how Brands are using them

A growing number of businesses are using chatbots in lots of exciting ways – in fact, according to Facebook, there are now over 300,000 active bots on Messenger.

You can order food, schedule flights, and get recommendations for pretty much anything you can think of – and while we’re still in the early days, the latest numbers, both in terms of available bots and usage, all point to one thing. Adoption is growing.

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7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.

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