Over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected to increase 15 percent to over 3 billion people.
Many brands have built successful businesses thanks to social media. Many others have struggled without connecting with their target audience online, often because they make one or more of these 10 costly social media marketing mistakes:
- Committing to too many platforms
- Neglecting loyal followers
- Copying the voice of other brands
- Ignoring the data
- Misunderstanding the target audience
- Underestimating the power of video
- Treating each social network the same
- Assuming younger employees ‘get’ social media
- Focusing solely on organic social media
- Not training employees to become social sellers
To be successful, marketers should be sure to avoid the pitfalls outlined in this article and should approach social media networks with a clear understanding of what the goal for using the channel is and how the goal will be accomplished.
Read the full article from Deep Patel here.