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Peter Drucker, the famous management consultant, said that “Culture eats strategy for breakfast”. He said this in the context of culture enabling a sustainable point of difference between organisations. Strategy can be replicated, but not culture. But a similar sentiment can be applied to the much used phrase “digital transformation”. Continue reading “Why Digital Culture eats Digital Transformation for breakfast”

Social media metrics are the statistics upon which expert marketers base all of their actions on. They monitor them carefully and interpret the findings to optimize their results. But what metrics do they look for and what do they do with those metrics after they’ve understood what they measure? Continue reading “Social Media Metrics That You Need To Keep Your Eyes On”

The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Continue reading “The World’s 21 Most Important Social Media Sites and Apps in 2015”

2015 was all about mobile. From Google’s Mobilegeddon to mobile apps taking center-stage, we have now become conditioned to include mobile as an integral part of any marketing effort. The smaller developments that we saw in the last couple of years are now gathering enough momentum to become significant game changers in the year ahead.

Continue reading “6 Trends in the Marketing Ecosystem to prepare for in 2016”