Key facts:
- There are almost 4,2 billion internet users around the world in October 2018, up seven percent since this time last year.
- Around 3,4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
- More than 5,1 billion people now use a mobile phone, with most using a smartphone.
- Mobile still accounts for more than half of all global web traffic.
- Shopping behaviors vary slightly between men and women, with women more likely to use a shopping app on their mobile compared to men.
- The world’s largest social site Facebook added 38 million new users in the three months to June, representing 1,7 percent growth quarter-on-quarter. That growth might not have been everything that investors were hoping for, but Facebook still accounts for roughly two in every three of the world’s social media users.
- It might not come as a surprise that Snapchat’s average user is significantly younger than Facebook’s, but the gender balance (more female users in all age categories) will certainly be of interest, especially to marketers.
- The average global smartphone user now consumes more than 3,8 GB of mobile data each month.
Read the full article by Simon Kemp on the tnw Website here.