Peter Drucker, the famous management consultant, said that “Culture eats strategy for breakfast”. He said this in the context of culture enabling a sustainable point of difference between organisations. Strategy can be replicated, but not culture. But a similar sentiment can be applied to the much used phrase “digital transformation”.
The term “digital transformation” is interpreted in a variety of ways, but one common definition is “the use of digital technologies to improve the people, process and products of an organisation”. It sounds cold, impersonal and rather like a software upgrade. But we can’t yet push out a software upgrade to people. Changing the way people operate is a much more complex process. And without it there can be no true digital transformation. Digital transformation is about people not about technology. You can come up with a great digital slogan, have a launch party and you can put in place state of the art technology and systems, but if you don’t change the hearts and minds of your people, then you will not enjoy any positive transformative effect of digital in your organisation.
Read the full article from Martin Talks here on Linkedin.