The smart home devices and applications market is seeing growing consumer interest and steady adoption. However, leading platform vendors already have started to examine adjacent markets that a smart home platform can serve, and the home health and wellness market is seen as one such “next-frontier” opportunity.
The smart home is an emerging, high-growth market attracting many players, both old and new. With aggressive marketing and word-of-mouth campaigns, smart home products and services are gaining awareness and adoption among consumers. Many purchase one smart device at a time to solve an individual problem, while others purchase through a service provider that offers a bundle of products and services. Currently, about 10% of U.S. broadband households now have some smart home product, service or both.
The leading value propositions for smart home systems today relate to personal and family security, followed by home control and energy management. But many offerings are adding or will add home health, wellness and aging-in-place tools.
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