Initially, the Big Data ecosystem was described with three Vs: Volume, Variety, and Velocity. This concept was very quickly further expanded so that it soon was four Vs, then five Vs, then seven Vs, nine Vs, and finally ten Vs. At this point the question needs to be asked of whether the term “Big Data” still actually makes sense, or if the concept hasn’t long since become completely watered down and indistinct. The variants Small Data, Little Data, and Smart Data only represent rescue attempts for a concept that really isn’t needed anymore today.