Welcome to an automated society.
Automation refers to processes that are performed without human intervention or assistance. With digital technology, the speed and reach of automation is now increasing rapidly. It may already be common in workplaces, but what will happen when all of society is automated? Will a life made up of more automated processes still feel human? And what will our place as individuals be when everything is smarter, more exact and logical?
As digital technology spreads throughout society, all these hopes and fears simultaneously filter through consumers’ minds.
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