Social media metrics are the statistics upon which expert marketers base all of their actions on. They monitor them carefully and interpret the findings to optimize their results. But what metrics do they look for and what do they do with those metrics after they’ve understood what they measure?
Expert social media marketer Jay Baer breaks the metrics into four basic categories:
- Consumption metrics – The metrics that tell you how many people read your post, watched your video or listened to your music.
- Sharing metrics – The obvious one, these metrics tell you the story of how resonant your content is, and does it get popularity in social media.
- Lead-gen metrics – Does your content result in a lead, or just another dot on your traffic tracker.
- Sales metrics – The money makers, and whether or not your content brings home the bacon or just empty hands.
Now there are over a dozen metrics that fall into these four categories, and all marketers define them differently, but let’s give it a shot to give them some common ground and understanding here.
Read the full article here @ massplanner.