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2018 Q4 Internet Report: Almost 4.2 billion humans are online

Key facts:

  • There are almost 4,2 billion internet users around the world in October 2018, up seven percent since this time last year.
  • Around 3,4 billion people around the world used social media in September 2018, up 10 percent versus September 2017.
  • More than 5,1 billion people now use a mobile phone, with most using a smartphone.
  • Mobile still accounts for more than half of all global web traffic.

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Seeing Marketing through Communications (and vice versa)

A funny thing happened on the way to digital. Marketing started looking like Communications and Communications started acting like Marketing. Now for the purists, I’m not juxtaposing the need to uphold corporate efficacy and policy nor am I diminishing the important role of customer experience and sales. Rather, I’m speaking from the perch of rethinking how opinion is formed, where advocacy can be found, how insights shape thinking, and the importance of relevance in an organization’s strategic direction.

The wall that once separated both functions no longer exists. It simply can’t in a digital world where customers and employees are in control. So, what does this new paradigm mean for professionals in each area?
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Collaborative Intelligence: Humans and AI are Joining Forces

Artificial intelligence is becoming good at many “human” jobs – diagnosing disease, translating languages, providing customer service – and it’s improving fast. This is raising reasonable fears that AI will ultimately replace human workers throughout the economy. But that’s not the inevitable, or even most likely, outcome. Never before have digital tools been so responsive to us, nor we to our tools. While AI will radically alter how work gets done and who does it, the technology’s larger impact will be in complementing and augmenting human capabilities, not replacing them.
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