Category: General News

2015 was all about mobile. From Google’s Mobilegeddon to mobile apps taking center-stage, we have now become conditioned to include mobile as an integral part of any marketing effort. The smaller developments that we saw in the last couple of years are now gathering enough momentum to become significant game changers in the year ahead.

Continue reading “6 Trends in the Marketing Ecosystem to prepare for in 2016”

Startup ventures are racing to capture the market in patient-led remote diagnosis – often as an add-on to telehealth services – though the future of the sector is unclear because of federal regulations, reimbursement challenges and uncertainty about provider adoption.

Continue reading “Telehealth 2.0? Remote Diagnosis Market Heating Up”

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers.

Continue reading “6 Habits of Successful Social Media Marketers”

The smart home devices and applications market is seeing growing consumer interest and steady adoption. However, leading platform vendors already have started to examine adjacent markets that a smart home platform can serve, and the home health and wellness market is seen as one such “next-frontier” opportunity.

Continue reading “The Growing Connected Health and Smart Home Industries”

Businesses both small and large know they have to be on social if they want to reach today’s smartphone-happy customers. Large companies with big budgets who can invest in sophisticated content already have a leg up. What about the little guys, though?

Continue reading “How Much Time and Money Do Small Business Spend on Social Media?”