Search engine optimization is a necessary element of any effective digital marketing strategy. It’s also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates.
With all the different elements you need to keep track of, it can be difficult for anyone – even experts in the field – to ensure they’re providing the most current, relevant advice.
But as noted, it is necessary – however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you’re maximizing your opportunities.
To help with this, the team at MDG Advertising has put together an infographic on key Google search trends to watch – particularly relevant as you go about planning your strategy for 2018. These are the 5 SEO trends to watch:
- Site quality ist now more important than ever
- In-depth, engaging content tends to rank higher
- Smartphones have become the primary search device
- Search is becoming much more localized
- Traditional SEO is a baseline, not an advantage
View the infographic here on SocialMediaToday.