The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age.
Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google+, and Facebook. That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities.
Read the full article here @ SocialMediaToday.