2015 was all about mobile. From Google’s Mobilegeddon to mobile apps taking center-stage, we have now become conditioned to include mobile as an integral part of any marketing effort. The smaller developments that we saw in the last couple of years are now gathering enough momentum to become significant game changers in the year ahead.
Where marketing might be heading in the next months:
- Social Networks adopt E-Commerce
- Ad Blockers get blocked
- Remarketing becomes sophisticated
- Brands turn Publishers
- Video trumps Images
- Location-Based Marketing goes Mainstream
Read the full article here @ Marketing Insider Group.