Businesses both small and large know they have to be on social if they want to reach today’s smartphone-happy customers. Large companies with big budgets who can invest in sophisticated content already have a leg up. What about the little guys, though?
Did you know, for example:
- The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
- 55 percent of small businesses have blogs…and the average post takes about 1-3 hours to create?
- Most post on Facebook and Twitter several times of week…Pinterest and LinkedIn? Not so much.
- 26 bucks…that’s the minimum that most small businesses pay per month on social media tools (such as content publishers and analytics).
See the full infographic here @SocialMediaToday.