Although we will go through a couple of platforms individually and see some exclusive tips, here are 3 things that will help you improve your social media presence in general:
- Form your SM – SMART goals
- ROI vs Popularity
- Track, measure, sleep, repeat
Exclusive tips for specific social media platforms:
Snapchat
- Be actively engaged and keep it Pixar
- Give your followers VIP “Behind the scenes” passes
- Contest & Promo time!
- Who needs filters when you got Geofilters?
- Make Sure your page is SEO optimised
- People are shitty and judge a book by its cover
- DON’T Spam the Universe with posts
- Facebook Ads ftw
- Go retro with Pixels
- Surrounded by brilliant people? USE THEM!
- Get out of your Batcave and interact with people
- Reach out to specialists in your brand’s field of interest
- What does the perfect tweet look like
- Figure out your brand’s aesthetic
- Collaborate with famous Instagrammers
- Run contests
- Just let people know of your presence
- Cool tools just 4 you!
- Make your pins as unique as possible
- Take it a step further with Rich pins
- Do your themed boards & image specs H/W
Youtube
- From the P to the V. Every detail matters.
- Collaborate with famous Youtubers
- Keep the videos coming and fire interaction
- Flashy company page to get you started
- Actively share posts
- Create and actively take part in LinkedIn Communities
Read the full article from Ioannis Argyris here on GrowthRocks.