The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends.
Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.
2016 looks to be a great year for online marketing with these seven trends:
- Video ads will start dominating
- App indexing will lead to an explosion of apps
- Mobile will completely dominate desktop
- Digital assistants will lead to a new kind of optimization
- Virtual reality will emerge
- Wearable technology and the Internet of Things (IoT) will pave new ground
- Advertising will become more expensive
Read the full article from Jayson DeMers here on Forbes.